FETTERCAIRN
THE JOURNEY
We were briefed by Fettercairn to design a limited edition exclusively for the Whisky Shop – a specialist whisky retailer in the UK.
We named this innovation 'The Journey'. Our concept was inspired by the idea of a journey through the Cairngorm mountain range at the home of distillery. Members of the W-Club (the retailers most loyal customers) were invited to try a selection of whiskies and choose their favourite for this run of just 538 bottles: experiencing an exploration of the taste imparted by these spectacular natural surroundings.
For the illustration, we painstakingly traced the real topographic lines of the landscape seen from the still house, showing that the finest liquids are the most layered and complex.
The oxidised copper surface of the still is cropped to feel like natural surfaces, the earth, stone and moss of the fells. The design flows around the carton, allowing them to be tiled together to create a dramatic effect on shelf.
The result…More than a bottle design; an interactive experience for those who are curious about the distillery. By allowing people to interact with the whisky selection process, intrigued whisky fans became loyal brand followers, with a lasting memory of what makes all Fettercairn liquids unique.
