THE MANE CHOICE
FOR BEAUTIFULLY DIVERSE HAIR TYPES
The Mane Choice is your go-to, premium quality hair care solution for healthy hair, created in Canada.
A brand created to enrich the experience of the multicultural consumer in their hair journey. To support and inspire as part of everyday life, while providing a premium quality, performance driven product substantiated by innovative formulas, to aid a healthy beauty lifestyle.
Our task was to renovate all aspect of the brand design to better reflect these values. Our starting point was the word-marque. We crafted a new logo by hand to bring a sense of beauty and precision, with subtle flicks and curls that reference the refinement of various hair types.
The Mane Choice products are infused with vitamins, essential nutrients such as biotin, vitamins A, B, C & E, and much more to nourish hair and scalp. They deliver powerful solutions that transcend beauty. our new design codes cue both lifestyle and efficacy, employing a distinctive new palette of bold purple in combination with luxurious metallics.
We created a new packaging design system for the comprehensive range of products. The designs communicate the unique benefits with stylish, easy navigation. The entire range has been premiumised and de-cluttered. The metalised paper finishes and closures were carefully considered to elevate the products, accentuating their high quality.
In addition to the bold design changes, we designed a subtle system of icons to explain the scientific properties of the solutions.
Overall, the new design brings an electrifying revolution to the hair care industry. The branding puts the communities needs first, with a promise to represent and care for the diverse needs of a bold, confident and beautiful customer base.
