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THE FORTNUM & MASON

TEA RANGE

A uniquely British tea ritual.

We were briefed by Fortnum and Mason to redesign the packaging for the biggest seller in their store – their selections of fine teas from around the world.
 

Fortnum & Mason The Grey Teas Selection box packaging design, featuring purple teapot silhouettes, gold foil accents, and floating tea leaves on signature Eau de Nil background.
Open Fortnum & Mason The Grey Teas Selection gift box revealing four compartments of individually wrapped Earl Grey tea sachets inside a purple tray.
Fortnum & Mason Teas of the World Selection gift box slid open to show four colorful tea sachet compartments alongside dark teal teaware silhouettes and gold pagoda motif.

Our first step was to create a new structural innovation that uses cardboard engineering to remove the use of plastic from their pack, making the range simultaneously more premium and more sustainable.

 

Next, we created an illustrative design system that feels both bold and whimsical, focusing on one of the wonderful eccentricities of British life – the tea service tradition.

Repeating grid of Fortnum & Mason tea selection gift boxes showcasing The Grey Teas Selection and Teas of the World Selection packaging designs.
Fortnum & Mason Classic World Teas Selection gift box designed by Intertype Studio, displayed with teaware, showcasing Eau de Nil packaging with deep teal silhouettes and gold foiled accents.

The packs show scenes of classic porcelain tea pots pouring a playful whirlwind of tea leaves into a fine China cup, as the explosions of classic patterns and flavour bust into life around the box.

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Inside, the tea bags are held within recyclable paper envelopes and stored in smartly crafted cardboard compartments, inspired by the functionality of a regency house kitchen cabinet.

Packaging lineup for Fortnum & Mason tea selections by Intertype Studio, comparing the teal pagoda-themed Teas of the World box and the purple silhouette Grey Teas box.

The result:

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A more sustainable and impactful expression of the Brands unique heritage, inspiring shoppers from all over the world to indulge in the vibrant and flavourful world of Fortnum and Mason tea. 
 

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