OLAY ANTI-AGING RANGE
INSPIRED BY BIOMIMICRY
Olay approached us to design their new range of Biomimetic Peptide creams.
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First, we designed an icon and key visual inspired by the cell regeneration of the Gekko, which has the ability to regrow skin. This symbol becomes the icon of the brand on pack, and a distinctive visual used at large scale to show the science behind the product.
OLAY ANTI-AGING RANGE
INSPIRED BY
BIOMIMICRY
Olay approached us to design their new range of Biomimetic Peptide creams.
​
First, we designed an icon and key visual inspired by the cell regeneration of the Gekko, which has the ability to regrow skin. This symbol becomes the icon of the brand on pack, and a distinctive visual used at large scale to show the science behind the product.
We created a bespoke typeface to use on pack and in communications. The typeface, which is inspired by the letterforms of the iconic Olay logotype, brings a distinctive, contemporary edge to the brand through every touchpoint.
Next, we created a range of beautiful red glass jars, which vary in intensity from pale, translucent pink to deep, opaque red, to communicate the range of cream textures and thicknesses.
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Finally, we designed a range of outer boxes, with an infographic system to help buyers select the cream type that is most appropriate for their skin.
The design brings authority to the brand, which has over 50 years of expertise in Peptide research, to highlight the Exclusive “super conducting” Botox-like Peptide, which naturally strengthens the skin barrier.
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The new design made the product feel both memorable and highly desirable, whilst boldly communicating its efficacy.
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The result: Olay Biomimetic Peptide cream has become one of the top three biggest selling anti-aging products in China, with Olay being one of the most loved brands with the highest levels of awareness.
